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On Monday July 20th I’ll be speaking at Refresh Events’ Stay Fresh 10. If you’re not familiar with Refresh Events here’s what they say about themselves:

Refresh Events encourages collaborative partnerships, fosters education at all skill levels and creates networking opportunities within the Toronto interactive community.

I’ll be sharing some thoughts on the role mobile marketing can play in community engagement for both brands and ‘communities of interest’. I’ll spend some time on the implications of some of new and shiny things we’re seeing in mobile but also emphasizing more traditional and accessible tactics for reaching a broader audience.

Here’s the spiel:

“Talking You Down From the Bleeding Edge: Making Mobile Work for All Communities”

The early days of widespread telephony often involved “party lines” where a community shared a single phone connection. Conversations would be shared, sometimes unintentionally; gossiping was practically a sport but important news could also be spread quickly.

Simpler times, but doesn’t it sound familiar?

Communities today are empowered with powerful digital tools and platforms for connecting, sharing, expression and organization. Increasingly, the mobile channel is extending and complementing the community experience bringing it with you anywhere you go and available at all times.

Whether you’re managing a brand or a community of interest, mobile can assist in acquiring, connecting, empowering and mobilizing your constituents. This talk will provide some tangible, practical solutions for engaging communities of all levels of sophistication proving that mobile is not just personal, it’s social.

I’m very excited to have the opportunity to share some ideas with the Refresh crowd. If you’re in Toronto, it’s only $5 to attend and you actually get that refunded at the door if you show up.

Here’s the link to register: http://stayfresh10-rfevent.eventbrite.com/

Hope to see you there!

Possibly Related Posts:

• Have Brain. Will Travel – Mobile As Essential Artifact
• My Refresh Events Talk: the deck and some final thoughts