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Last Monday (July 20th), I spoke at Refresh Event’s Stay Fresh 10 session. The topic was how mobile can be used to engage and grow communities.

I took the line that let’s not focus on emerging applications and top of the line handsets. While they offer the richest experiences and most robust tools, they make up such a small percentage of the overall mobile market. Instead, let’s drill down to more basic tools such as SMS and even the trusty camera and look at mobile as both a set of tools that everyone has available to them and as an extension of a living, breathing, human out in the real world.

Anyway, here’s the deck:

This really just represents some preliminary thoughts on how mobile can be leveraged to acquire, engage and mobilize a community of interest. I may be way off base so feedback, as always, welcome.

The session was recorded so when that comes out I’ll update the post, or you can check out the Refresh website for yourself…the deck might make more sense with my running commentary.

You can also find the decks from the other presenters who did 5 minute talks on their experiences with community here.

I’d like to thank the Refresh team for inviting me to speak. I really enjoyed myself and had some great conversations after my presentation. If you haven’t been to one of these events, you really should. Next one is, I believe, a summer social.

Possibly Related Posts:

• Have Brain. Will Travel – Mobile As Essential Artifact
• Refresh Events: Talking You Down From The Bleeding Edge