SOME FORMAL DETAILS:

Jonathan Dunn is a marketing professional interested in mobile marketing, social media and communications and their impact on consumer behaviour and organizational objectives.

His background includes business development and account roles in online media and publishing, leading the communications for a mobile marketing agency and significant experience helping companies activate their brands through the mobile channel. Currently, Jonathan manages mobile marketing solutions at Digital Cement.

Jonathan has been actively involved with the Interactive Advertising Bureau’s Emerging Platforms and Mobile Committees and leads the Canadian Marketing Association’s course on mobile marketing.

A graduate of Queen’s University where he studied Philosophy, Jonathan also holds a post-graduate certificate in public relations from Ryerson University.

TALKING ABOUT:

The primary focus of this site is to examine the role mobile can play in driving organizational business and marketing objectives. Content will be a mix of opinion pieces on the state of the mobile industry, practical advice for executing mobile programming and coverage of industry news and cases.

Mobile marketing will be the primary focus, but social media & networking, advertising, media and general social trends and issues are all up for discussion. From time to time, I’ll also post on irreverent quirks that amuse me.

COMMENTS POLICY:

As a general rule, all on-topic comments will be posted unedited. There are a few exceptions:

• Comment Spam: Any comment that appears to be spam will be deleted and marked as comment spam.
• Off-Topic and blatantly self-serving comments: Comments that are obviously off topic and serve no purpose other than to promote the commenter’s site or service will be deleted.
• Abusive or Offensive comments: Just be respectful. Vigorous and challenging debate is definitely encouraged but personal attacks on me or other commenters will be removed. Same goes for offensive language and other slurs.
• Blocking: I reserve the right to block any commenter that repeatedly posts comments that violate these policies.

If your comment hasn’t appeared and it didn’t violate any of these policies, please contact me.

DISCLAIMER:

The opinion’s expressed here are my own and do not reflect the views or policies of my employer or any business partners.