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IAB MIXX: My Thoughts (in convenient tweet form)
The IAB Canada’s MIXX conference has just wrapped and there were some interesting presentation on the state of the digital world. I was tempted to write up a summary but as I was doing some fairly active live tweeting, that’s probably the best way to capture to key takeaways.
Here’s a snapshot of some of my [...]
What A Corporate Mobile Role Looks Like
I’ve argued elsewhere that Canadian companies and agencies should take a serious look at bringing mobile marketing expertise ‘in-house’.
For agencies, it makes the most sense in full-service, promo and direct response/relationship marketing shops. Digital agencies also need to understand mobile at the very least for mobile web and application builds. Having in-house mobile expertise won’t [...]
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