crm
Brother, Can you spare a text?
If part of the promise of mobile is the ability to take advantage of consumer sentiment and intent at a given time and place, then mobile should be a powerful tool for the charitable and not-for-profit sector. When you are dependant on the generosity of the public for your survival, I would imagine you’d want to [...]
Earning Share of Mobile
(Note: I’ve scripted this post to help work through some of my initial thoughts on the role mobile can play in relationship marketing.)
If one of main factors in building a sustained and economically productive relationship with your customers is the ability to earn their trust, then the mobile channel offers a key gateway for both [...]
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