Mobile Marketing
Easing Into B2B Mobile Marketing
Put your hands up if you have a mobile phone within arm’s reach. Did everyone raise their hands (mentally if not physically)? I’m willing to bet ‘Yes’.
Mobile, specifically Smartphones, has become an essential tool for business professionals. Sales, Marketing, IT and Finance professionals would lead the way, but just about any mid-level or above executive [...]
Mobile’s 4 ROIs – Part 2
In the last post, I looked at two measurement lenses that tracked revenue and customer habits & preferences. Return on Insight and Return on Investment give you a view for finding and then converting your target customers.
This post covers the other half of the 4 ROIs – Return on Involvement and Return on Innovation.
Return on [...]
Mobile’s 4 ROIs – Part 1
It’s that time of year for nostalgic reviews of the year that was and bold predictions about the year to come. This is not one of those posts.
I’ve already issued the call to make next year your “Year of Mobile.” There are plenty of stats there to support the idea that consumers have rabidly embraced [...]
Avoiding A Mobile House of Cards
Google became a multi-billion dollar behemoth one nickel at a time through its AdWords program. Look how that turned out. You take one billion nickels and all of a sudden you have a lot of money.
What’s the lesson here?
Building anything successful requires patience. You need to learn what works, execute it well and that will [...]
The 5% Mobile Challenge
During a mobile advertising presentation at a recent digital marketing conference, I heard the presenter say sheepishly that this was not “the year of mobile”. Besides injecting a self-defeating note into an otherwise interesting and compelling presentation, I have a hard time understanding why some people feel a need to constantly parrot this statement.
Mobile is [...]
Brother, Can you spare a text?
If part of the promise of mobile is the ability to take advantage of consumer sentiment and intent at a given time and place, then mobile should be a powerful tool for the charitable and not-for-profit sector. When you are dependant on the generosity of the public for your survival, I would imagine you’d want to [...]
Mobile Makes Me…Think of Pie
Mobile’s a new enough channel that some sort of education/explanation is still usually required when introducing the marketing opportunities to internal, brand or agency partners.This is especially true when reviewing the right tactics to reach your target audience.
iPhone applications get most of the attention in marketing/technology circles. While the device’s market share is growing steadily, [...]
Three Ways to Fail Spectacularly at Mobile Marketing
With mobile devices basically glued to the hips & ears of most people, they’re a marketing channel filled with powerful opportunities for brand engagement, direct response and relationship marketing. The device, though, gets a disproportionate share of attention – what’s the latest & greatest handset, what new features or software/applications are being introduced, etc…
It’s important [...]
Three Simple Ways to Get Started In Mobile
The big sexiness in mobile right now are iPhone apps. No question they are impressive and the opportunities for brand communications are many. But as they only reach a sliver of the overall mobile audience and are expensive to build, I wouldn’t recommend jumping in with an app unless you can conclusively prove it will [...]
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