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Building New Bridges at Digital Cement
As announced on Twitter and picked up by Profectio, I recently joined Toronto-based agency Digital Cement as their Manager, Mobile Marketing Solutions.
It’s a new position for the company, but a natural one given their mandate to “help leading organizations start, grow, deepen and measure relationships with their most valuable customers.” They’ve got a lot of [...]
What A Corporate Mobile Role Looks Like
I’ve argued elsewhere that Canadian companies and agencies should take a serious look at bringing mobile marketing expertise ‘in-house’.
For agencies, it makes the most sense in full-service, promo and direct response/relationship marketing shops. Digital agencies also need to understand mobile at the very least for mobile web and application builds. Having in-house mobile expertise won’t [...]
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