I took the line that let’s not focus on emerging applications and top of the line handsets. While they offer the richest experiences and most robust tools, they make up such a small percentage of the overall mobile market. Instead, let’s drill down to more basic tools such as SMS and even the trusty camera and look at mobile as both a set of tools that everyone has available to them and as an extension of a living, breathing, human out in the real world.

Anyway, here’s the deck:

This really just represents some preliminary thoughts on how mobile can be leveraged to acquire, engage and mobilize a community of interest. I may be way off base so feedback, as always, welcome.

The session was recorded so when that comes out I’ll update the post, or you can check out the Refresh website for yourself…the deck might make more sense with my running commentary.

You can also find the decks from the other presenters who did 5 minute talks on their experiences with community here.

I’d like to thank the Refresh team for inviting me to speak. I really enjoyed myself and had some great conversations after my presentation. If you haven’t been to one of these events, you really should. Next one is, I believe, a summer social.

Possibly Related Posts:

• Have Brain. Will Travel – Mobile As Essential Artifact
• Refresh Events: Talking You Down From The Bleeding Edge

On Monday July 20th I’ll be speaking at Refresh Events’ Stay Fresh 10. If you’re not familiar with Refresh Events here’s what they say about themselves:

Refresh Events encourages collaborative partnerships, fosters education at all skill levels and creates networking opportunities within the Toronto interactive community.

I’ll be sharing some thoughts on the role mobile marketing can play in community engagement for both brands and ‘communities of interest’. I’ll spend some time on the implications of some of new and shiny things we’re seeing in mobile but also emphasizing more traditional and accessible tactics for reaching a broader audience.

Here’s the spiel:

“Talking You Down From the Bleeding Edge: Making Mobile Work for All Communities”

The early days of widespread telephony often involved “party lines” where a community shared a single phone connection. Conversations would be shared, sometimes unintentionally; gossiping was practically a sport but important news could also be spread quickly.

Simpler times, but doesn’t it sound familiar?

Communities today are empowered with powerful digital tools and platforms for connecting, sharing, expression and organization. Increasingly, the mobile channel is extending and complementing the community experience bringing it with you anywhere you go and available at all times.

Whether you’re managing a brand or a community of interest, mobile can assist in acquiring, connecting, empowering and mobilizing your constituents. This talk will provide some tangible, practical solutions for engaging communities of all levels of sophistication proving that mobile is not just personal, it’s social.

I’m very excited to have the opportunity to share some ideas with the Refresh crowd. If you’re in Toronto, it’s only $5 to attend and you actually get that refunded at the door if you show up.

Here’s the link to register: http://stayfresh10-rfevent.eventbrite.com/

Hope to see you there!

Possibly Related Posts:

• Have Brain. Will Travel – Mobile As Essential Artifact
• My Refresh Events Talk: the deck and some final thoughts