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Three Ways to Fail Spectacularly at Mobile Marketing
With mobile devices basically glued to the hips & ears of most people, they’re a marketing channel filled with powerful opportunities for brand engagement, direct response and relationship marketing. The device, though, gets a disproportionate share of attention – what’s the latest & greatest handset, what new features or software/applications are being introduced, etc…
It’s important [...]
Connections, Context & Content, Part 3: Putting Mobile Tech to Work
Mobile As A Technology Platform
When assessing mobile as a technology platform and how it impacts communications, we must consider three main factors: connectivity, location awareness and the enabling of transactions. This article started with the claim that mobile is ‘always on’. Take that one step further and consider how the mobile consumer is [...]
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