crm
Earning Share of Mobile
(Note: I’ve scripted this post to help work through some of my initial thoughts on the role mobile can play in relationship marketing.)
If one of main factors in building a sustained and economically productive relationship with your customers is the ability to earn their trust, then the mobile channel offers a key gateway for both [...]
Three Simple Ways to Get Started In Mobile
The big sexiness in mobile right now are iPhone apps. No question they are impressive and the opportunities for brand communications are many. But as they only reach a sliver of the overall mobile audience and are expensive to build, I wouldn’t recommend jumping in with an app unless you can conclusively prove it will [...]
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