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Connections, Context & Content, Part 7: Intro to Mobile PR Tactics
Getting ‘Mobilized’
The remainder of this series will address specific tactical approaches for how public relations professionals can leverage mobile for brand activation, community building, media relations, assessing public attitudes and crisis communications.
Though there are ways to integrate mobile into other practice areas, these provide the most fertile opportunities and include the best examples of the [...]
Connections, Context & Content, Part 5: Considerations for Mobile PR
Mobile Strengths & Limitations
Mobile is a permission-based communications channel. In order for any organization to communicate with stakeholders via mobile, the consumer must take the first action.
This permission can be gained in many ways: from a website sign up; via text message in response to a promotional call to action; by a click on a [...]
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