measurement
Mobile’s 4 ROIs – Part 2
In the last post, I looked at two measurement lenses that tracked revenue and customer habits & preferences. Return on Insight and Return on Investment give you a view for finding and then converting your target customers.
This post covers the other half of the 4 ROIs – Return on Involvement and Return on Innovation.
Return on [...]
Mobile’s 4 ROIs – Part 1
It’s that time of year for nostalgic reviews of the year that was and bold predictions about the year to come. This is not one of those posts.
I’ve already issued the call to make next year your “Year of Mobile.” There are plenty of stats there to support the idea that consumers have rabidly embraced [...]
Connections, Context & Content, Part 6: Intro to privacy and measurement
Intro to Mobile Privacy & Measurement
Two other issues that must be addressed when using the mobile device to communicate with stakeholders are privacy and measurement. The concept of mobile as permission-based communication has been introduced previously, but the debate around consumer privacy is still very much on the radar. In Canada, the Canadian Wireless and [...]
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