The IAB Canada’s MIXX conference has just wrapped and there were some interesting presentation on the state of the digital world. I was tempted to write up a summary but as I was doing some fairly active live tweeting, that’s probably the best way to capture to key takeaways.

Here’s a snapshot of some of my tweets and some back channel conversations:

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JCDunn: Winding down #mixxcanada. Some good presentations. Nice Twitter back channel coverage and discussion. Thx all.
about 3 hours ago from SocialScope · Reply · View Tweet
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JCDunn: RT @tweedskirtmoran: Lars: think ideas not channels, think involvement not interruption, think emotions not gimmicks #mixxcanada
about 3 hours ago from SocialScope · Reply · View Tweet
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pkirk: RT @JCDunn: Great brand and CRM effort RT @kenzomiwa: Lars Bastholm presenting Cannes winner Fiat Eco:Drive – awesome! #mixxcanada
about 4 hours ago from UberTwitter · Reply · View Tweet
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JCDunn: Great brand and CRM effort RT @kenzomiwa: Lars Bastholm presenting Cannes winner Fiat Eco:Drive – awesome! #mixxcanada
about 4 hours ago from SocialScope · Reply · View Tweet
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JCDunn: RT @MolsonGraeme: 74% of people either have or would consider redeeming a coupon on their mobile devices #mixxcanada
about 4 hours ago from SocialScope · Reply · View Tweet
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JCDunn: RT @dleverington: Alan Li: In only 7 months, impressions consumed on Apple and RIM-only devices has gone from 29.5% to 59% #mixxcanada
about 4 hours ago from SocialScope · Reply · View Tweet
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JCDunn: @clarissemussi the ‘year of mobile’ statement is too apologetic. Being wishy-washy doesn’t move the needle #mixxcanada
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JCDunn: Lots of compelling stats re mobile habits from Alan Li. Those who like it, like it a lot #mixxcanada
about 5 hours ago from SocialScope · Reply · View Tweet
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JCDunn: RT @tweedskirtmoran: Li: 1 of every 7 minutes of media consumption through mobile device #mixxcanada
about 5 hours ago from SocialScope · Reply · View Tweet
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JCDunn: @dukebutters you can get 1GB of data for what? $30? You won’t use even close. More that avail content is limited #mixxcanada
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dukebutters: @JCDunn but to get that gig, double your monthly fee.#mixxcanada
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JCDunn: Also data cost argument is a red herring. If you’ve got 1GB ($r0of data I bet you rarely come even close to maxing out #mixxcanada
about 5 hours ago from SocialScope · Reply · View Tweet
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bartmolenda: RT @JohnMcCauley66: RT @JCDunn: I guess its now a compliment 2 have ppl pecking away at mobiles during a conference presentation #mixxcanada
about 5 hours ago from TweetDeck · Reply · View Tweet
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JCDunn: I find the ‘year of mobile’ discussion boring. +80% penetration, billions of SMS sent monthly, 2bil app downloads. It’s here. #mixxcanada
about 5 hours ago from SocialScope · Reply · View Tweet

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JohnMcCauley66: RT @JCDunn: I guess its now a compliment to have ppl pecking away at mobiles during a conference presentation #mixxcanada #twitterholics
about 5 hours ago from UberTwitter · Reply · View Tweet

The rest of my coverage can be found here and you can get the full picture via a Twitter Search on #mixxcanada.

PS. Yes, this may be the easy way of doing this, but after a day of live tweeting, I have thumb fatigue. It’s a legit condition…

PPS. If you know how to embed a Twitter search into a blog post, I’m interested.

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