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Mobile Internet

This tag is associated with 2 posts

Connections, Context & Content, Part 8: Mobile & PR Brand Building

By Jonathan ⋅ June 1, 2009 ⋅ Post a comment

Mobile & The Brand
Recalling Mary Sachs’ comments that the lines between marketing and public relations are blurring, the first place where mobile can fit in with a public relations strategy is in the area of marketing communications. While traditional marketers would look to mobile as a way, ultimately, to sell product, the public relations professional [...]

Connections, Context & Content, Part 6: Intro to privacy and measurement

By Jonathan ⋅ May 22, 2009 ⋅ Post a comment

Intro to Mobile Privacy & Measurement
Two other issues that must be addressed when using the mobile device to communicate with stakeholders are privacy and measurement. The concept of mobile as permission-based communication has been introduced previously, but the debate around consumer privacy is still very much on the radar. In Canada, the Canadian Wireless and [...]

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Click Me & Go Mobile


Scan Me & Go Mobile