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Avoiding A Mobile House of Cards
Google became a multi-billion dollar behemoth one nickel at a time through its AdWords program. Look how that turned out. You take one billion nickels and all of a sudden you have a lot of money.
What’s the lesson here?
Building anything successful requires patience. You need to learn what works, execute it well and that will [...]
The 5% Mobile Challenge
During a mobile advertising presentation at a recent digital marketing conference, I heard the presenter say sheepishly that this was not “the year of mobile”. Besides injecting a self-defeating note into an otherwise interesting and compelling presentation, I have a hard time understanding why some people feel a need to constantly parrot this statement.
Mobile is [...]
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