public relations
Connections, Context & Content, Part 2: The current state of mobile
The Current State of Mobile
To fully appreciate the importance of mobile in the global communications landscape, three recent statistics are highly illuminating. There are over 4.1 billion mobile phones currently in use globally. By comparison, there are approximately 1 billion personal computers in use globally. Equally impressive is that 74% of all electronic [...]
Connections, Context & Content, Part 1: Setting The Stage
“Always On. Always With. Always Personal”. These three short phrases are often cited as characteristics that differentiate the mobile platform from other media channels. A common-sense evaluation of these statements would certainly back this up. A quick visual survey of any group of consumers would show mobile phones powered up, close at hand and ‘owned’ [...]
Connections, Context & Content: A series on PR & Mobile
Over the next while, I will be posting excerpts from a paper I completed for the final course in Ryerson University’s certificate in public relations. The focus of the paper is the intersection of mobile and public relations.
While mobile as a marketing channel and consumer communications device receives a great deal of coverage, I noticed [...]
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