Connections, Context & Content, Part 10: Mobile and Media Relations

Mobile & Media Relations

While mobile cannot replace the benefits of building trusting and mutually beneficial relationships with members of the media, there are ways that it can support media relation activities. Valerie Christopherson offers this list of uses for mobile in media relations:

sending invitations to press conferences;
querying prospective media targets during a media tour [...]

Connections, Context & Content, Part 9: Mobile and Community Relations

Mobile & Community

The practice of community relations is another area where mobile can play an important tactical role.  Enhancing public service campaigns, providing information services, and mobilizing support are three excellent examples of tactics that can be enhanced by integrating mobile. “Mobile offers communicators a tool that’s both responsive and personal. When the public [...]