Ryerson
Connections, Context & Content, Part 4: Mobile As A Content Platform
Mobile As A Content Platform
We have now seen how mobile technology enables connectivity and context for consumers and have begun to review those implications for public relations practitioners. The third ‘C’ we’ve introduced is ‘content’. And while technology underpins mobile content, the public relations professional needs to understand how mobile allows content creation and consumption.
From [...]
Connections, Context & Content: A series on PR & Mobile
Over the next while, I will be posting excerpts from a paper I completed for the final course in Ryerson University’s certificate in public relations. The focus of the paper is the intersection of mobile and public relations.
While mobile as a marketing channel and consumer communications device receives a great deal of coverage, I noticed [...]
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