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Connections, Context & Content, Part 7: Intro to Mobile PR Tactics
Getting ‘Mobilized’
The remainder of this series will address specific tactical approaches for how public relations professionals can leverage mobile for brand activation, community building, media relations, assessing public attitudes and crisis communications.
Though there are ways to integrate mobile into other practice areas, these provide the most fertile opportunities and include the best examples of the [...]
Connections, Context & Content, Part 6: Intro to privacy and measurement
Intro to Mobile Privacy & Measurement
Two other issues that must be addressed when using the mobile device to communicate with stakeholders are privacy and measurement. The concept of mobile as permission-based communication has been introduced previously, but the debate around consumer privacy is still very much on the radar. In Canada, the Canadian Wireless and [...]
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