In the past month or so, I’ve been contributing content to the newly launched Digital Cement blog – The DC Round Table.
The blog is the work of our demand generation team and the subject matter focus is SEO/SEM, social media and mobile. I’m contributing the latter…surprise!
I’ve four posts up there that you might find interesting:
In this post, I outline the Digital Cement mobile practice, our philosophy, a bit on the service offering and some questions we use to frame all mobile marketing discussion.
This post talks about a stat Google released about the connection between mobile search queries and location. I’ve added some content and outline two important distinctions between web and mobile search. Nothing ground-breaking, but some hopefully useful ‘get -started’ stuff.
Here I look at a recently launched program aimed at helping youth discuss sexual health issues and providing discreet ways to access sexual health resources. I share some the program experience and discuss the reasons why I feel this is, strategically and tactically, a very solid program. Hint: It’s got something to do with how much teens text.
The CWTA has released numbers for the volume of text messages sent by Canadians. They show impressive growth in both peer to peer and short code messaging and I offer some brief comments on considerations for SMS as a customer acquisition and CRM tool.
Hopefully something catches your eye.
Possibly Related Posts:
- Four Mobile Web Experiences You Can Offer Customers
- The 3 Dimensions Of Effective Mobile Email
- Launch and Learn – Driving Campaign Success with In-Flight Optimization
- 5 Steps To Address Mobile Customer Fragmentation
- Mobile + The New Direct White paper