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Brother, Can you spare a text?
If part of the promise of mobile is the ability to take advantage of consumer sentiment and intent at a given time and place, then mobile should be a powerful tool for the charitable and not-for-profit sector. When you are dependant on the generosity of the public for your survival, I would imagine you’d want to [...]
Mobile Makes Me…Think of Pie
Mobile’s a new enough channel that some sort of education/explanation is still usually required when introducing the marketing opportunities to internal, brand or agency partners.This is especially true when reviewing the right tactics to reach your target audience.
iPhone applications get most of the attention in marketing/technology circles. While the device’s market share is growing steadily, [...]
Connections, Context & Content, Part 8: Mobile & PR Brand Building
Mobile & The Brand
Recalling Mary Sachs’ comments that the lines between marketing and public relations are blurring, the first place where mobile can fit in with a public relations strategy is in the area of marketing communications. While traditional marketers would look to mobile as a way, ultimately, to sell product, the public relations professional [...]
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